Criteo
Marketing materials for Criteo including email, one-sheeters, and stand alone graphics
Customer Optimization Checklist
As Criteo’s platform evolved, this quarterly checklist was used to encourage existing clients to adopt new features, as these features wouldn’t be activated automatically. The team wanted to frame this as a “to-do list” for the client, to communicate that opting into these feature would ensure that they were getting the most out of our platform.
This checklist was customized and sent out to clients via email on a quarterly basis.
Customer Journey
These graphics were created alongside a series of customer personas. They were used to show prospective clients and stakeholders examples of various customer journeys and how Criteo’s ads boost conversion rates and sales.
